Why you need a website: 6 compelling reasons
If your business still does not have a website, you have probably asked yourself: “Do I really need one?” Although your business can function without one, there are many reasons to create a website. Here are six of them:
1. People expect you to have a website
The simplest answer to the question “Do I need a website?” is: people expect you to have one.
With the growth of the digital age and easy access to information online, consumers expect your business to have an online presence. A Facebook page alone is not enough.
If someone searches for your business and cannot find a website, you may appear less professional and trustworthy. That can make potential customers decide not to work with you.
2. People search for you online
Imagine two friends, Maria and Ana, having coffee together. Maria tells Ana about what you offer and recommends you. When Ana gets home, she decides to look for more information about your business.
But when she searches for your company name, she cannot find a website. She trusts Maria, but remains sceptical because there is nowhere to verify details about your business.
This scenario is common for businesses without a website. 93% of online experiences begin with a search engine. If you want people to find you, you need to make this investment.
3. People want quick answers
If you often receive calls with questions such as “What time do you close?” or “What discounts do you have today?”, it may be time to create a website.
Once you do, you will be able to answer common questions such as:
- Opening hours
- Promotions
- Products/services
- Prices
- Location
- Contact information
This will save time for both you and your customers.
4. People use your website to engage with your business
If you are still asking yourself “Do I need a website for my business?”, here is another reason: engagement.
More than 63% of consumers use a company website to interact with the brand.
In the digital age, you need a strong online presence to engage potential customers and turn them into long-term clients.
5. People expect more than “just online shopping”
Many business owners believe that if they do not sell online, they do not need a website. That is a misconception.
Even if you sell large products such as construction materials, your website can help you attract potential customers.
People also search not only for products, but for information. By providing useful content on topics related to your industry, you can earn their trust and increase the chances that they will choose you when they are ready to buy.
6. Your competitors already have a website
Do you know who does not ask the question “Do I need a website for my business?” — your competitors, because they already have one.
50% of consumers visit a store within one day of performing a local search.
If you do not have a website, these consumers may choose your competitors. To stay competitive, you need to invest in a website that attracts new customers and helps retain existing ones.
